Does this work for “heavy internet users” only?
We google the latest business data, we do research on potential customers and new markets or potential products offered by competitors. In between, we watch the funny video found by our colleagues, we browse through the most recent bargains in the supermarket around the corner or look for ways to invest our money. We use Google and the like as encyclopedias for nearly everything we want to look up right this minute.
We communicate via e-mail, receive newsletters, send enquiries to other companies, we use Skype, chats, instant messaging and online banking. The largest identity databases in the world – such as facebook – know our real names, our school, our university, our “likes”, our style of writing. We link the photo collection (that is read using facial recognition) in social media to the profiles of colleagues and friends, and even if we don’t – the networks are collecting data about us. We also use some of our best pics for pseudonymous profiles. Then there is the photo of the final-year class, the team photo of the employer on LinkedIn, the brief CV with my salary requirement for potential employers on LinkedIn. The position of my computer or – even more accurate – the GPS sensors in my smartphone reveal where I am at this precise moment.
Do you still refuse to believe that your e-mail address can be (mis)used for a lot of things?